Emily Holland Design

Daily Dose of Creativity and Inspiration

Nike Redefine’s ‘Just Do It’

In 90 seconds Nike puts together an inspiring and entertaining commercial that initiates creative thinking. Nike hires ad agency Wieden + Kennedy for it’s 25th anniversary of  their slogan, ‘Just Do It’.

Nike says that if you can play table tennis, beat the champ. Then beat her mentor. Beat Serena Williams.

Bradley Cooper voice overs the commercial with an encouraging and wonderfully wry tone. Of course, real sport stars are used, all ending in a nice dunk from Lebron and a cheering audience.

It’s a great ad, with branding enough that you always know who the ad is from, but not thrown in your face. After all, it is Nike.

As seen in Adweek


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This entry was posted on August 22, 2013 by in Advertisement and tagged , , , , , , .
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