Daily Dose of Creativity and Inspiration
IBM launched functional outdoor ads for their. “People For Smarter Cities Project”. The campaign by Ogilvy & Mather France is to support forward thinking in pedestrians and local leaders to create more innovative cities.
How fantastic, functional advertising. Why have a poster, flat on a wall with no extra purpose when with a little extra curve it could double as a hero for that rainy day. Or the same shape, flipped upside-down to make a bench. That’s one company that would stick in your mind.
As seen in Fast Company.