Emily Holland Design

Daily Dose of Creativity and Inspiration

Advertising with a Purpose

 

IBM launched functional outdoor ads for their. “People For Smarter Cities Project”. The campaign by Ogilvy & Mather France is to support forward thinking in pedestrians and local leaders to create more innovative cities.

How fantastic, functional advertising. Why have a poster, flat on a wall with no extra purpose when with a little extra curve it could double as a hero for that rainy day. Or the same shape, flipped upside-down to make a bench. That’s one company that would stick in your mind. 

As seen in Fast Company.

 

 

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This entry was posted on June 22, 2013 by in Advertisement and tagged , , , , .

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